Three advisers walking through a glass office lobby in low afternoon light.
    For advisory firms and family offices

    Never be the last to know about your own client.

    Cross-border tax research that names which clients each change hits and queues the follow-up for your approval: the alert, the task, the brief. Nothing reaches a client until your firm says so.

    The cost to your practice

    The work that quietly fills your week.

    Advisors don't lose clients to bad advice. They lose them to being the last one to know, and to spending billable hours catching up on rule changes that should have surfaced automatically.

    • Example

      Hours each week reading tax agencies, treaty trackers and the trade press to find what touches your clients.

      Without Heed With Heed
      A treaty changes

      Without Heed: 3 months later

      Found out: in the trade press

      HeedAffects your clientsMatched to your book

      With Heed: Heed detects the change, from the first radar signal to enacted law, and names which clients it hits, so you see only what touches your book.

      Without Heed

      Billable hours spent reading, not advising.

      With Heed

      Read only the changes that touch your book.

    The client tells you.

    You tell the client.

    What your firm monitors

    Your whole book, watched under your brand.

    Add your clients once. Heed monitors every jurisdiction touching their setup and surfaces what each of them needs to know, under your brand.

    An adviser's working meeting around a table, seen from above.
    Heed · Changes mapped to named clientsExample

    What your firm sees first

    Heed · Change FeedExample
    • SpainExampleNew

      Catalonia wealth tax bands updated, affects 4 clients

      Affects you

      New rates apply from FY2027. Three clients are within 10% of a band boundary; one is over.

    • SingaporeExample

      Section 13O / 13U family-office incentive criteria refreshed

      Noted

      Two clients with SFO structures should review minimum AUM and local hire commitments.

    • United StatesExample

      Proposed change to QSBS exclusion thresholds

      Monitor

      Six advisory clients hold qualifying stock, track through Senate markup before flagging.

    Watched for you

    • Changes mapped to named clients

      Every change is matched against your book, so the feed reads "affects 4 of your clients", with the reasons.

    • Approval-gated follow-through

      From any matched change you can propose a Slack alert or a task for each affected client. Proposals queue for your approval.

    • Answers computed from the book

      Who does this change hit? Who crosses a threshold within 60 days? Computed from your data, sources stated, never improvised.

    • Your brand, your channels

      Approved alerts in your firm's Slack. White-labelled digests, branded PDF exports, client share links.

    How firms use Heed.

    • Running a proactive practice

      Spot the change before the client does, approve the queued task or Slack alert, and turn it into a billable conversation instead of a fire drill.

    • Modelling before advising

      Run a what-if on any client, extra days or a new base, and see which findings appear, shift or resolve before you pick up the phone.

    • Working from your own tools

      Connect your AI assistant to Heed and ask about the book in plain language; reads are scoped to your permissions and anything consequential still queues for approval.

    • Running a family office

      Track every entity, the trust, the holdco, each family member, from one account, self-serve. The same tools switch context per entity instead of per client.

    • Cross-border tax advisory

      Replace the spreadsheet patchwork: one workspace tracking every client jurisdiction, with changes matched to each client's profile instead of a manual sweep.

    • International wealth management

      Catch residency thresholds before they bite: your weekly digest flags each client who reaches your warning level, 82% of the limit by default, so the conversation happens with time to act, not after the fact.

    • Multi-family offices

      Onboard an existing book via CSV import: each client gets a profile, and the full intelligence engine runs against every one of them independently.

    How Heed compares

    Spreadsheets, Big 4 newsletters, or a system built for it.

    Hearing about a change
    HeedSoon after it is published, from the official source
    SpreadsheetsWhen someone checksBig 4 newslettersIn the next digest
    Knowing which clients it touches
    HeedMatched to every client by profile
    SpreadsheetsCross-checked by handBig 4 newslettersOne email for everyone
    Residency days
    HeedCounted per client, warned before the line
    SpreadsheetsCounted by handBig 4 newslettersNot covered
    Where alerts land
    HeedYour Slack, once you approve
    SpreadsheetsSomeone's inboxBig 4 newslettersEveryone's inbox
    Telling the client
    HeedDrafted once, approved, sent under your brand
    SpreadsheetsWritten each timeBig 4 newslettersForwarded
    Questions about your book
    HeedAsk Heed, scoped to your firm
    SpreadsheetsFilter and hopeBig 4 newslettersNot possible
    Modelling a move
    HeedScenario Planner on any client
    SpreadsheetsA new sheet per clientBig 4 newslettersNot covered
    Your own AI assistant
    HeedConnected over MCP
    SpreadsheetsNot possibleBig 4 newslettersNot possible
    Gmail, Outlook and Drive
    HeedComing soon
    SpreadsheetsNot possibleBig 4 newslettersNot possible
    Cost
    HeedFrom $1,500 a year, every team member included
    SpreadsheetsYour team's hoursBig 4 newslettersA retainer

    FAQ

    Questions, answered.

    What firms ask before they bring their book across.

    Partly. A research library answers the question you ask. Heed also asks for you: it watches official sources in every country your clients touch and, when a rule changes, names which clients it hits. When you do have a question, Ask Heed answers across the countries in your book, with every source cited.

    Yes. Each firm's data is isolated through row-level security at the database level. We never share, sell, or train models on your client information. You own the data and can export it at any time; write to us to delete it.

    No. Heed is an intelligence layer, not an advisory service. We tell you what changed, why it matters to a specific client profile, and what questions to ask. You stay the advisor of record. Your judgement, your sign-off, your fee.

    Nothing consequential. The engine proposes a Slack alert, a client task or a follow-up, and a named person in your firm approves before anything happens. Every proposal, approval and execution is audited.

    Yes. Connect your firm's Slack with an incoming webhook. Alerts about changes that match your book post there once an owner or admin approves them.

    Yes. Connect Claude or another assistant over MCP from your settings. It reads only what your own account is authorised to see, and anything consequential still queues for approval in the dashboard.

    Yes. Request a walkthrough below and you can book a time straight away, on a calendar, with a founder who takes you through the platform on client scenarios like yours. Advisor access works on an apply and approve basis: advisory firms apply and we verify their credentials; family offices are opened without a queue. Advisor plans bill annually once payments open.

    Heed complements them, it doesn't replace them. IBFD and Big 4 alerts are reference libraries and broad sector updates. Heed is the per-client layer that tells you which of your clients is affected by which change, once it is verified.

    Alerts sent to your clients come from 'Your Firm via Heed' and carry your firm's name and logo in the email body. Clients see your branding first: you stay the trusted source.

    See it first

    Request a walkthrough on your own book.

    A live session with a founder, using client profiles like yours: no deck, no sales team, no obligation. Tell us who you are and you can book a time on the next screen.

    Advisor plans bill annually by client band, from $1,500 a year for 25 clients, every team member included. See advisor pricing

    Hear about the change before your client does.

    A founder takes you through Heed on client scenarios like yours. No deck, no obligation.

    Two advisers walking and talking through a glass lobby in London.